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VALUE ADDED SERVICES

STARTUP CONSULTING

From strategy review and business planning to hands-on implementation, we help entrepreneurs achieve long-term growth. We provide you with bespoke service packages to avoid costly mistakes, increase the return on your investment and maximize the value of your resources in order to accelerate your startup. We help you define and execute key growth strategies, deliver a great launch experience, bring new products and services to market and secure funding.

We offer the following services to startups:

Startup Idea Audit

If you are looking to start a business but not sure if your business idea is viable, then call us to help you evaluate your idea using our proprietary “Startup Idea Audit” tool. We provide bespoke startup business advice sessions for individuals looking to start a business as well as for existing businesses seeking growth advisory. During our session, we analyse your business model, develop revenue streams, test your go-to-market strategy, cover financials & fund raising and much more.

Business Strategy & Planning

Idea itself has no intrinsic economic value. It acquires economic value when it is transformed into a business concept and successfully implemented. Moreover, a startup faces multiple challenges and complexities arise at anytime. We develop an actionable business plan that acts as a roadmap to help you achieve desired results.

Business Modeling

A new business can exist when a model for its value creation becomes apparent. We help our clients develop a clear and concise business model based on Value Propositions, Key Activities, Key Partners, Key Resources, Customer Relationships, Customer Segments, Customer Channels, Cost Structure and Revenue Streams.

Financial Planning

We help clients explain the vision and strategy with the right numbers. Robust financial models are created to serve as a roadmap for greater insights.

Investor Ready Presentation

Every investment opportunity requires an executive summary, pitch deck, and business plan. We prepare you to face the investor with effective plan of action to win their confidence and secure much-needed funds.

Funding Strategy

Getting funded can be incredibly difficult and time consuming. We advise founders to decide exactly at what stage they should go for fund raising, how much they should raise and most importantly, from where they raise it – business angel, bank loans, grants, crowd-funding, crowd-investing or venture capital. After analyzing the fund requirement, we devise an effective fund raising strategy and even help you raise funds too.

Depending on the state of your business, we provide maximum flexibility by offering various remuneration options – Hourly Rate, Project – based Fee, Revenue Share and Equity Share. To schedule one-to-one startup business advice session, simply contact us with your query and we will get back to you shortly.

STARTUP ADVERTISING

We provide insights-driven marketing plan and inspiring creative strategy to develop actionable ideas. No matter which medium of communication you use (print, TV, radio, outdoor, web or mobile), the key challenge is to identify the right message and develop the big idea for the campaign.

We work with clients to define, differentiate and position brands to maximize customer relevance. We align brand strategy with communication activities to maximize value.

We help our clients with:

  • Strategically positioning their brand for market leadership
  • Developing Creative Campaigns to reach out to target audience using various media
  • Translating brands into compelling customer experiences
  • Equipping and engaging employees to deliver on the brand promise

We create a brand story that not only engages your customers but also inspires your employees.

EDUCATION AND TRAINING

We provide bespoke educational and training programs for entrepreneurs and corporate houses, covering key areas like Startup Idea Generation, Business Modeling & Business Planning.

Some of our proprietary workshops are:

We develop customized training programs for corporate clients to help encourage intrapreneurship among employees.

We offer specialized programs for Investors and Corporate Leaders to help them become a part of startup ecosystem by providing training related to “Evaluating a Startup Idea”, “Investment Opportunities in Startups”, etc. We also regularly conduct workshops on “Industry-specific Startup Opportunities”.

INVESTMENT ADVISORY

We help companies with their growth plans to achieve a step change in their business. This can encompass raising capital from equity and debt providers or assisting with the strategic direction of the business. We have considerable experience in raising equity and debt for companies from a wide range of sources and will look to find the right partner to enable the company to achieve its ambitions. Moreover, we have strong contacts across a large number of business sectors and can help companies open new revenue opportunities and partnerships.

Equity Capital Raising – We can help companies raise capital to achieve their goals. We work with business owners and management teams to ensure they have a robust business plan that will then be used as a foundation for the capital raising process. We have a strong network of potential equity investors and have an in-depth understanding of what they look for when they invest in a company. The broad types of investors that can be approached on a capital raising exercise, depending on the size, are:

  • High Net Worth Individuals and Family Offices
  • Venture Capital Firms
  • Private Equity Firms
  • Alternative Investors such as hedge funds and sovereign wealth funds
  • Pension Funds
  • Strategic Corporate Investors

We work with clients to ascertain the target investor list and then manage the capital raising process to find the right partner for the business and achieve an investment on the best terms possible.

Debt Capital Raising – We can help companies not only raise debt capital to support their plans but also assist with managing existing lenders to support a refinancing or acquisition. We have experience in arranging, restructuring and amending debt facilities in all debt types. We also have an in-depth knowledge of both cash-flow lenders and asset based lenders. We have a strong network of lenders in the market, which include not only the commercial banks but the growing number of alternative lenders who are seeking a robust income yield given current market conditions. We work with clients to ascertain what their debt capacity is based on the performance of the business and current market conditions. We then manage the debt raising process to ensure it is obtained on the best terms possible.

Strategic advisory – We work with companies on their business plan and assist them in developing the business model. It can also help build and execute potential partnerships with companies that can help drive additional sales or enter into new markets or countries. We also work with business owners and management teams to assess where the gaps are in the business and assist with finding the right people or service providers to enable the business to move to the next stage.

Management Buy-outs – A management buyout is a preferred choice for a large number of business owners who want their company to be passed on to the current management team so their company can continue to grow independently and reward the team for taking the business to the next stage. Using the combined skill-sets of both equity and debt capital raising, we help incumbent management teams raise capital to enable a management buyout to take place from the existing owner (vendor).

The key elements for executing a successful management buyout are:

  • Strong management team
  • Profitable business with strong growth prospects
  • A good relationship between the vendor and the management team

We assist companies through the entire process to ensure a transaction takes place on the best terms and with the right partner to ensure the business can succeed in its next phase of growth.

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